Privacy Policy

1. Scope

This policy applies to personal information we collect through:

• Our website and online store
• Your account and purchases
• Customer support interactions
• Personalised discovery and recommendation features
• Marketing communications (where you opt in or where permitted by law)

2. Personal information we collect

We collect personal information that is reasonably necessary to operate an e-commerce experience and provide personalised discovery.

2.1 Information you provide to us

• Name
• Email address
• Phone number
• Billing and shipping address
• Account information (such as login credentials)
• Order details and purchase history
• Customer support messages and requests
• Preferences you choose to share with us

2.2 Information collected automatically

• Device and browser information
• IP address and general location derived from the IP address
• Site usage data (pages visited, features used, session activity)
• Referral information

2.3 Personalisation and discovery signals

• Artworks you view, save, or add to cart
• Likes/dislikes or preference selections
• Interaction patterns that help us understand your taste

We aim to use these signals to improve your experience and recommendations.

2.4 Payment information

Payments are processed securely. We do not intend to store full payment card details on our systems. We may receive limited transaction information needed for order processing, reconciliation, fraud prevention, and customer support.

3. Why we collect and use your information

• Provide, operate, and maintain our website and services
• Create and manage your account
• Process orders, payments, returns, and refunds
• Deliver products to you
• Provide customer support
• Communicate about orders and service updates
• Improve our website, products, and user experience
• Personalise your discovery experience and recommendations
• Detect and prevent fraud, security incidents, and misuse
• Meet legal and regulatory obligations

4. Marketing

We may send you marketing communications where you have opted in, or where it is otherwise permitted by applicable law. You can opt out at any time using the unsubscribe link in our messages or by contacting us.

5. Cookies and similar technologies

We use cookies and similar technologies for:

• Essential website functionality
• Security
• Performance and analytics
• Personalisation and user experience improvement

You can manage cookie preferences through your browser settings. Some features may not function properly if cookies are disabled.

6. Disclosure of personal information

We do not sell your personal information.

We may disclose your personal information to trusted third parties who help us operate our business, such as:

• Order fulfilment and production partners
• Shipping and logistics providers
• Payment processing services
• Website hosting and infrastructure providers
• Customer support services
• Analytics and performance services
• Marketing delivery services (where applicable)

We only share personal information that is necessary for these providers to perform their services.

We may also disclose personal information:

• If required by law or a lawful request
• To protect the rights, safety, and security of our customers, our business, or the public
• In connection with a corporate transaction (such as a merger, acquisition, or asset sale)

7. International data handling

We may store or process personal information in countries other than your own, including where our service providers operate. We take reasonable steps to ensure your information is handled in a manner consistent with this policy and applicable law.

8. Data retention

We retain personal information only for as long as necessary to:

• Provide our services and fulfil orders
• Maintain accurate business and financial records
• Meet legal, tax, and regulatory requirements
• Resolve disputes and enforce our agreements
• Improve and secure our platform

When information is no longer needed, we take reasonable steps to delete or de-identify it.

9. Security

We take reasonable measures to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. No method of transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

10. Your choices and rights

Depending on your location, you may have rights to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of certain personal information
• Object to or restrict certain processing
• Opt out of marketing communications
• Manage personalisation preferences where available

To exercise these rights, contact us using the details below.

11. Children

Our services are not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on our website and revise the effective date. If changes are material, we will take reasonable steps to notify you.

13. Contact us

If you have questions, requests, or complaints about this policy or our privacy practices, contact:

Easel House — Privacy
Email: [Insert email]
Address: [Insert contact address, if desired]

If you are located in Australia and are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner (OAIC).